New, 2023 is walking around the planet. Let's talk about the trends of the coming year, what awaits us in the field of beauty and care.
Skin care
Skinimalism
Multi-layered procedures using many tools at the same time are becoming a thing of the past.
Use minimum cosmetics and maximum benefit. That moment when your favorite serum nourishes, moisturizes, protects the skin and covers the main need: anti-aging, acne/post-acne, dryness or tightness.
Less products on the bathroom shelf, more benefit from each product you get.
Skin health is more important than makeup
Caring for the quality of the skin from the basic principles of nutrition and lifestyle to well-chosen cosmetic products for daily care.
A balanced diet, a balance of key nutrients, a healthy and complete rest and sufficient physical activity. This is the base.
Next you should correctly determine your skin type and its current condition, identify true needs and choose the means to solve these problems.
We wrote earlier about skin types and conditions. Next is a selection of current products.
Change cream and serum depending on the season, do not forget about spf all year round.
Drink plenty of clean water and always, always cleanse your skin before bed and in the morning.
Delicate care
Aggressive assets for regular home procedures are a thing of the past.
These products do not disappear, professional care can include any powerful assets as recommended by the beautician. Home care focuses on gentle products that work with your skin's needs in the most gentle way.
Maintaining the natural barrier

We need to include in the care products with components to restore the protective properties of the skin - prebiotics, ceramides, milk proteins, squalane, lecithin. They can contain products of various stages: tonics, serums, creams.
A combination of gentle cleansers and barrier-supporting products, the perfect combination for a natural glow.
Anti-aging products in regular care for mature skin
Prevention is better than cure. The sooner you start complex skin care, the fewer changes will appear with age.
At the first signs of age-related changes, add products with retinoids, bakuchiol (bioretinol), vitamin C to your care.
Pay attention to components in the form of small molecular hyaluronic acid, antioxidants, acids, peptides in the composition of products.
Supplement your diet with magnesium, collagen, vitamin C and D supplements.
Body skin care
Regular deep cleansing procedures (scrubs, peels), moisturizing after water procedures, massages. Seasonal use of acids, wraps and body masks at home.
The skin of the body, as well as the skin of the face, requires care and additional nutrition.
Make-up and styling
Bare skin effect
Minimalist your everyday make-up, no make-up with make-up. A little base, a drop of BB or cc cream, ideally without foundation.
Healthy, glowing skin comes to the fore.
If you succeed, mineral powder, some blush, eyebrow gel, mascara, lip balm. Such a make-up can really be done in 5–7 minutes (and sleep longer, which is also great, as we remember).
Less shine
The trend of gloss in make-up, the effect of “wet skin” is leaving. He is replaced by satin and discreet dullness of healthy skin. Quality mineral powder plus a good thick brush, this is a new recipe for well-groomed skin for the whole day.
Layers and framing of the face, smooth strands
Healthy hair is still in trend. Scrubs, peelings for the scalp in home care.
Styling: layered haircuts, voluminous styling, face framing, the effect of “liquid” hair are a new strands of shining hair from medium length and more.
The bob haircut with flirty bangs is back.
The main trend of the coming year is care.
It’s about physical and mental health, quality of life. Conscious rituals of home treatments, minimalism and focus on the needs in the selection of products for daily care.